Professional Training at HU
The Business Training Track offers non-credit training sessions, programs, and workshops that are oriented to the needs of people who are in business or would like to have a better understanding of the business world. Participants learn useful knowledge and skills in a small group setting. The instructors are professional business people. (HU is under no obligation to offer the listed training sessions at all times.)
The language of instruction is English. Training is in the evening.
Business training sessions: - Usually meet once a week for 2 hours - Most training sessions are completed in 5 or 6 weeks. - Participants can choose to take individual training sessions or entire business training programs.

Workshops: - In the evening - 3 to 12 hours in length
To see the training offered in the current term, click "Upcoming Professional Training" in the menu on the left.
WORKSHOPS
Social Media Marketing: Socialize Your Business (12 hours)
Marketing has changed! Keep up with the times by learning how to use the Internet and Social Media for marketing. Social Media have become an essential tool for marketers nowadays. Guarantee your organization greater exposure, additional revenues and close communication with customers by incorporating Social Media in your marketing strategies.
Who should join? Business people with a limited budget for marketing, people in the marketing departments of small and large companies, people planning to enter the field of marketing.
Topics: - Setting up and managing a Facebook page - Mastering Twitter for businesses - Mastering LinkedIn for businesses - Creating a blog on your website - Search engine optimization (SEO) - Building a social media monitoring dashboard - Social networks - Company website and Youtube.
The Missing Links in advertising
This program about communication and advertising has a practical orientation, and all sessions are interactive. Most sessions revolve around actual advertisements – great and lousy ones. Discussions and contributions from participants are central. The workshops are appropriate for university graduates from communication programs, people working in advertising agencies, and people in marketing departments of companies.
Module 1 (12 hours) Great and Lousy Communication: Advertisements
- Introduction and expectations
- The ads that appeal to you and why
- Successful advertising and its components
- The brief, creativity, target audience, media planning, distribution, pricing, packaging, communication channels
- Target audience identification: demographics and psychographics
- The Advertising Brief
- Objectives - The proposition or key message - Components
- Communication channels and advertising
Module 2 (12 hours) Great and Lousy Communication: Psychology
- Internal influences on consumers
- Perception and personality - Attitudes and behavior
- External influences on consumers
- Social and cultural factors
- Motivation and action
- Consumer behaviors
Module 3 (12 hours) Steps to Success in Advertising
- Effective Presentations
- Using visuals - Presentation structure - Presentation skills - Body language
- The CV: Promote your own “brand”
- Structure and content - Samples
Customer Relationship Management
(1) Understanding CRM (3 hours) - The evolution of Marketing: from product to customer focus - What is Customer Relationship Management? - CRM objectives: The necessity of creating a customer oriented organization - CRM dimensions: People, Process and Technology - Case study: a CRM success story
(2) CRM Challenges (3 hours) - CRM, Enterprise culture and Management support - CRM challenges: Strategic, organizational, technological, financial - Generating value and ROI - Case study 1: Choosing the right CRM vendor - Case study 2: CRM success story
(3) CRM Success Factors (4 hours) Day 1: CRM implementation (2 hours) - Overcoming obstacles - Success factors: Building blocks for CRM implementation - CRM implementation process - Detailed case study: Telco Day 2: CRM case studies (2 hours) - CRM Best practices - Mini case studies - Q&A
Professionalism (Each workshop 3 or 5 hours) Target Audience: Professionals who wish to improve their professional image and communication skills so as to develop sound relationships with colleagues and customers
(1) Communication Skills: Verbal and Non-verbal (3 hours) - What are verbal and non-verbal communication skills? - The importance of body language and how it talks louder than words - Using appropriate body language in various situations - The importance of “how you say it rather than what you say” in verbal communication - Using appropriate verbal emphasis, tone, and pace in communication
(2) Star Attitude for Customer Service (3 hours) - The characteristics of an exceptional Customer Care staff - Developing a flexible attitude to challenges and problems - Finding ways to motivate yourself at work - Increasing your energy level - Taking ownership of challenging situations - Using the skills of exceptional Customer Care for professional and personal success
(3) Business Etiquette for Professionals (5 hours) - The importance of Etiquette in the business world - How appearance can be an important part of your image - How behavior can affect your business relationships - Taking ownership of your attitude for a better internal and external image - Using communication skills for professional and personal success
(4) Effective Telephone Skills (5 hours) - Greeting callers correctly when answering the phone - Dealing with all types of calls by asking the appropriate questions - Listening skills for effective feedback - Closing techniques to ensure satisfied customers - Taboos to avoid
(5) Writing Professional Emails (3 hours) - Important points to look for when writing a professional email - A method of writing brief yet powerful messages for a successful outcome - The do’s and don’t of email writing, giving the right professional image
COURSES IN PROJECT MANAGEMENT
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PROJECT MANAGEMENT COURSES IN COLLABORATION WITH THE PROJECT MANAGEMENT INSTITUTE – LEBANON CHAPTER
We offer PMP® and CAPM® Preparation Courses based on PMBOK® 4 These courses are certified by the Project Management Institute – Lebanon Chapter.
Certified Associate in Project Management (CAPM®) Preparation Course
This course is designed to prepare trainees for the CAPM credential examination. Based on the Project Management Body of Knowledge (PMBOK®) Guide 4th edition, the course provides trainees with the fundamental knowledge, processes, and terminology they need. It also provides the 23 hours of accredited project management training necessary to apply for the CAPM® exam.
Project Management Professional (PMP®) Preparation Course
This course is designed to prepare project managers for the PMP credential examination. Based on the Project Management Body of Knowledge (PMBOK®) Guide 4th edition, the course helps trainees develop their knowledge and skills for leading and directing project teams and for delivering project results within the constraints of schedule, budget, and resources. It also provides the 35 hours of accredited project management training necessary to apply for the PMP® exam.
** The certificates granted for these courses are certified by PMI – Lebanon Chapter and Haigazian University. Taking courses with the PMI Chapter provides participants with course material, Project Management community networking, and public relations.
N.B. For those who wish to take the PMP® and CAPM® exams, there are prerequisites for the exams:
PMP® exam prerequisites - High school diploma or global equivalent OR - Bachelor’s degree or global equivalent - 7500 hours of project management - 4500 hours of project management experience within the past 5 years experience within the past 3 years - 35 hours of project management education - 35 hours of project management education
CAPM® exam prerequisites - High school diploma or global equivalent OR - High school diploma or global equivalent - 23 hours of project management education - 1500 hours of project management experience
LEADERSHIP AND CHANGE MANAGEMENT TRAINING PROGRAM
For supervisors and lower level managers
Training sessions (12 hours each):
* Leaders and Leadership Leadership is everywhere, not just at the top. Every supervisor and manager is a leader, who influences and guides others towards a shared goal. Trainees will learn the core competencies of an effective leader, including emotional intelligence. There will be discussion of the importance of a leader’s personality and leadership style, the challenges of modern leadership, the impact of ethical leadership, and how to lead when one is not the boss. Case studies will be used throughout the training session.
* Effective Communication Good leaders are good communicators. Their communication is a two-way process in which listening is central, and they create a positive work environment through their clearly articulated values. The self-motivated leader uses emotional intelligence, motivates others, and promotes collaboration. Case studies will be used to illustrate effective communication in the workplace.
* Change Management: The leader as change Agent “Change is the law of life. And those who look only to the past or present are certain to miss the future.” John Fitzgerald Kennedy 35th President of the United States This training session provides business people with an insight into the importance of change in business today and explores the elements of change, how to manage it and how to seek successful change. Resistance to change is normal, and some strategies to create the desire for change will be discussed along with a number of case studies.
* Understanding Organizations Organizational behavior is the study of how individuals relate in the workplace, and how group and organizational structures affect individual behavior. Understanding some key principles about how people behave in organizations helps managers make decisions and solve problems. It also makes individuals more effective co-workers and team members. Participants will gain an awareness and knowledge of contemporary issues and approaches to organizational change and development facing organizations. Case studies will be used.
* Coaching Coaching is an essential skill for any manager or supervisor who wishes to develop employees’ skills so that they perform more efficiently and increase their level of job satisfaction. In this training session case studies will be used and participants will gain coaching skills through practicing the building blocks of coaching skills. These include identifying needs, listening, demonstrating, setting goals, and gaining commitment.
* How to Be an Effective Team Leader Effective team leaders are models for their team members. They not only lead but also demonstrate responsibility, support for others, and commitment to the task at hand. Not only do team leaders show character and competence, but they also empower team members and promote team performance. They encourage synergy between different team members, which leads to enhancement of their skills and the spread of ideas and knowledge. The training session will be based on case studies.
PROFESSIONAL SALES TRAINING PROGRAM
Training sessions (10 hours each):
- Sales vs. Marketing
What is the difference between sales and marketing? Participants learn that marketing is a broad activity that includes determining the customer’s wants and needs, developing the right product, pricing and promoting that product, then selling and delivering it. A sales person needs to be aware that selling is an integral part of the larger process in order to sell effectively.
- The Art of Selling
This training session is aimed at both experienced and young, flexible salespersons. Selling is a profession yielding measurable outcomes and requiring a systematic implementation of skills, methodology, know-how, and techniques in addition to an understanding of human nature. Participants learn key selling skills and strategies.
- Territory Coverage and Work Distribution
This training session helps salespeople understand the reasons, logic, and strategies of territory coverage. Participants learn what activities to distribute among salespeople and/or supervisors and how to distribute them. The importance of time management on the job is also covered.
- Effective Communication in Selling: Problem Solving and Negotiations
To sell effectively a salesperson needs problem solving and negotiation skills. Participants learn the basic skills for solving business- related problems and for negotiating conflicts in the workplace. Topics include: identifying the sources of problems, implementing problem-solving techniques, and utilizing negotiations in various conflict management cases.
- Motivation and Teamwork in Sales
What makes for a good sales team that is highly motivated? Participants learn some of the basic knowledge and skills needed for working and succeeding in a team environment. Among these are the dynamics, functions, goals, and structure of teams and motivators such as good communication skills, positive feedback, incentives, and sales training.
- Customer Retention in Selling
Retaining customers can be critical to the success of any business. Learn techniques to identify root causes for customer defection, to determine real value for your customers, and to develop programs to increase customer loyalty. Also learn how to attract new customers and profile them.
HUMAN RESOURCES PROFESSIONAL DIPLOMA PROGRAM
Training sessions (12 hours each):
- Human Resources Management
This training session introduces the field of Human Resources Management from micro and macro perspectives while highlighting the key roles of the Human Resources Function.
- Recruitment and Selection
Participants will acquire skills and knowledge related to the recruitment and selection function in the Human Resources Department. Some of the topics are: manpower planning, the hiring process, recruitment tests, and interviewing.
- Personnel Administration
This session will provide participants with the know-how for managing the day-to-day affairs of employees in a company in an efficient and effective manner.
- Labor Law, NSSF and Taxation
The session will familiarize participants with the Lebanese Labor Law articles that are most relevant to Human Resources Management. In addition it will explain the most critical rules of the NSSF and taxes as applied by law.
- Job Design and Description
Participants will learn the implications of having written and up-to-date job descriptions in a company. They will also learn how to design jobs and write job descriptions for various types of functions.
- Organizational Behavior
The focus is on the influence of the environmental context on employee behavior and how related management practices differ from one place to another. Some of the topics are: organizational culture, motivation, group dynamics, and job satisfaction.
- Training and Development
Participants will gain necessary knowledge and skills for handling the Training and Development Function of a company. Some of the topics are: the difference between training and development, detecting training needs, and designing training programs.
- Compensation and Benefit Schemes
Participants will acquire the necessary knowledge to conduct a job evaluation process and determine the key factors that affect the salary of a specific job. In addition, the training session will cover the various benefit schemes that organizations might use in line with the overall compensation and benefits strategy of the organization.
- Performance Appraisal and Management
The session covers the various factors that affect the performance of employees and how to design effective performance management systems starting with forms, passing through interviews and ending with the management and follow up.
- Human Resources Policies and Procedures
Participants will learn what the most important employee policies are and how to write, formalize and continuously update them. Some of the topics are: employee handbooks, dress codes, and grievance policies.
PROFESSIONAL MANAGEMENT TRAINING PROGRAM
Training sessions:
- Basics of Management (10 hours)
Understanding the functions of business management: organizing, planning, staffing, leading and controlling. Topics include leadership styles, enhancing personal communication, team work, problem-solving, time and stress management.
- Strategic Planning (10 hours)
Strategic planning is a way of surviving for most businesses; it will show the direction that a business should follow to bring in improvement, success, and prosperity. Topics include: information and tools needed; the strategic planning process; SWOT analysis; strategy formulation, implementation, and control.
- Introduction to Quality Management (10 hours)
Quality Management is essential in all types of business in today's competitive environment. In this training session you will learn how to identify your customers, how the quality team works, and how to implement improvement of processes to reach the quality level that satisfies your customers.
- Planning and Management Tools for Quality Management (10 hours)
This training session explores tools that can be used in Quality Management. Among the topics covered are: invention and innovation; theories of constraints; global quality standards; ISO; creative thinking and strategic management.
- Organizational Behavior (12 hours)
The focus is on the influence of the environmental context on employee behavior and how related management practices differ from one place to another. Some of the topics are: organizational culture, motivation, group dynamics, and job satisfaction.
- Negotiation Skills for Business (12 hours)
Participants will learn the required skills to effectively conduct and manage negotiations. The participants will learn key strategies and techniques for successful business negotiations. Also, the basic fundamentals of the negotiation process will be explored.
THE COMPLETE PROFESSIONALISM TOOLKIT
Training sessions:
- Communication and Human Relations (10 hours)
The training session aims at developing the verbal and non-verbal communication skills of the participants with a projection on the business communication process and channels. In addition, participants will develop a basic understanding of human relations in organizations.
- Professionalism (10 hours)
Participants will learn the necessary skills and knowledge for building the reputation and credibility of a 'Professional Person', a person who can be depended upon for getting the job done.
- Presentation Skills (15 hours)
Participants will learn the skills needed for designing, developing, and presenting a high impact, successful business presentation. Topics include: setting goals, selecting media tools and techniques, delivery, assessment and follow-up.
- Team Work and Team Dynamics (15 hours)
This session covers the basic knowledge and skills needed for working and succeeding within a team environment. Topics include: team dynamics, functions, goals, and structures; team member competencies; how to be a high- value team member.
- Stress and Time Management (12 hours)
This training session is useful to professionals and managers at all levels. It starts by identifying the causes and consequences of stress. Through case studies, real-life examples, and practical sessions, participants learn how to reduce stress in their working lives. They also learn how to improve their time management through strategies such as workload planning and task prioritization.
- Problem Solving and Negotiations (10 hours)
Participants will learn the basic skills for solving business-related problems and for negotiating conflicts in the workplace. Topics include: identifying the sources of problems, implementing problem-solving techniques, and utilizing negotiations in various conflict management cases.
- Excellence in Customer Service (10 hours)
Participants will learn the necessary skills and knowledge for providing a positive experience and excellence in customer service. Topics include: identifying customers and assessing their needs, communicating positively, handling objections, and continuously improving customer service.
- Business Writing Skills (10 hours)
This training session aims at equipping participants with the excellent business writing skills needed in daily work communications. The types of writing include business letters, memos, minutes, reports, e-mails and résumés.
PROFESSIONAL MARKETING TRAINING PROGRAM
Training sessions (10 hours each):
- Basics of Marketing
This training session aims at enhancing participants’ knowledge of the marketing concept, helping them develop marketing skills and successful marketing strategies. There is emphasis on analyzing the environmental context of the organization, better targeting the consumer, and creating the marketing mix that best suits the needs of the particular consumer.
- Consumer Behavior
This training session will help you become better equipped to deal with customers by learning the basic principles of consumer behavior, understanding purchasing behavior, and learning how to best present products.
- Customer Service
Satisfying customers is central to the success of any business. Some of the topics in this training session are identifying customers and assessing their needs, communicating positively, handling objections, and continuously improving customer service.
- The Art of Selling
This training session is aimed at both experienced and young, flexible salespersons. Selling is a profession yielding measurable outcomes and requiring a systematic implementation of skills, methodology, know-how, and techniques in addition to an understanding of human nature. Thus, participants will learn key selling skills and strategies.
- Marketing Research
An introduction to the field of marketing research, this training session focuses on methods for collecting, analyzing, and interpreting data relevant to the marketing decision-making process. The aim is to develop participants' capabilities in developing research questions, understanding primary and secondary data sources, identifying and applying statistical techniques to analyze data, and preparing research reports.
BASIC ACCOUNTING FOR NON- ACCOUNTANTS TRAINING PROGRAM
This program is for individuals who are interested in being introduced to the accounting field.
Training sessions (20 hours each):
- Basic Accounting with Computers I
Understanding and preparing financial statements; setting up and maintaining accurate business records; preparing income and expense accounts and closing entries; journal record keeping and posting to ledgers; completion of the accounting cycle. During the training session participants practice using accounting software on the computer.
- Basic Accounting with Computers II
Accounting for current assets and current liabilities, plant assets, and intangible assets. The training session will cover accounting for cash and banks, receivables, payables, accruals, inventory, depreciation, and amortization. During the training session participants practice using accounting software on the computer. (Prerequisite: 'Basic Accounting with Computers I' or equivalent experience.)
INTERMEDIATE ACCOUNTING FOR NON- ACCOUNTANTS TRAINING PROGRAM
Prerequisites: Basic Accounting with Computers I and II or equivalent experience.
Training sessions (15 hours each):
- Accounting III for Non-Accountants
Accounting for partnerships and corporations (formation, distribution of profits, dissolution): investments, issuing of bonds payable and other long-term liabilities. The training session will also cover generally accepted accounting principles, analysis of financial statements, and cash flows. (Prerequisites: 'Basic Accounting with Computers I and II or equivalent experience.)
- Introduction to Auditing
Understanding the functions and work of the external audit while examining the financial statements of a firm. Public responsibilities and ethical requirements of the auditing profession are also covered. (Prerequisites: 'Basic Accounting with Computers I and II' or equivalent experience.)
- Introduction to Cost Accounting
Understanding the concepts and principles underlying the development of cost information for decision making. The focus is on process and job order systems, break-even analysis, variance analysis, cost behavior, and the problem of optimization through cost control. (Prerequisites: 'Basic Accounting with Computers I and II' or equivalent experience.)
FINANCE TRAINING PROGRAM
Prerequisites: Basic Accounting with Computers I and II or equivalent experience.
Training sessions (10 hours each):
- Finance: Financial Statement Analysis
This training session introduces students to private sector finance and its environment. It also analyzes financial statements, cash flows, and ratios of companies. (Prerequisites: 'Basic Accounting with Computers I and II' or equivalent experience.)
- Finance: Stocks and Bonds
This training session studies: risk and rates of return; the time value of money; bonds and their valuation; stocks and their valuation. (Prerequisite: 'Finance: Financial Statement Analysis' or equivalent experience.)
- Money and Banking: An Introduction
This training session introduces participants to money and the environment of banking. It introduces money and its types, importance, and functions. It studies the banking environment from financial markets to the structure and expansion of banks. (Prerequisites: 'Basic Accounting with Computers I and II' or equivalent experience.)
- Commercial Banking
This training session studies the basic financial statements of commercial banks and credit decision making. It first studies the balance sheet and income statement structure; it ends with credit analysis. (Prerequisite: 'Finance: Financial Statement Analysis' or equivalent experience.)
- Investment in Debt Instruments
This training session studies investment in debt instruments. To this end, it studies money markets and their debt instruments. It also studies bonds markets and the valuation of public and private sector bonds. (Prerequisite: 'Finance: Stocks and Bonds' or equivalent experience.)
- Investment in Equity Instruments
This training session studies investment in equities. After an introduction to security valuation, it analyzes the equity industry. It covers buying securities with the types of orders and the use of margin. It ends with an introduction to market indexes. (Prerequisite: 'Finance: Stocks and Bonds' or equivalent experience.)
OTHER TRAINING SESSIONS
- Basics of Macroeconomics (10 hours)
Macroeconomics studies the sources of growth, inflation, unemployment, and business cycles as well as the ability of governments to help their economies by manipulating a wide variety of policy instruments. Topics covered in this training session are: measuring economic activity; consumption and investment; business cycles and the Theory of Aggregate Demand; the Multiplier Model.
- Basics of Microeconomics (10 hours)
Microeconomics studies individual prices, quantities and markets; it looks at the small building blocks of a larger system. Topics covered in this training session: basic elements of supply and demand; application of supply and demand; production and business organization; analysis of costs.
- Basics of Project Management (10 hours)
An introduction to the discipline of Project Management, this session provides participants with basic skills to define, plan, and manage projects. Participants work on their own project throughout the training session.
- Business Presentations and Interviews (10 hours)
Successful presentations in business meetings and conferences require preparation and organization as well as knowledge of one's subject. Interviews also require preparation. In this training session you will learn to communicate and present information effectively in spoken English as well as how to present yourself in a positive manner.
- Business Writing (10 hours)
Participants will learn to communicate effectively in written English in the workplace. This will include becoming aware of the language nuances which distinguish successful communication and acquiring expertise in typical forms of business correspondence. The types of writing will include business letters, memos, minutes, reports, e-mails, and résumés.
- E-Business: Starting Your Own Internet Business (20 hours)
The revolution in business that has resulted from electronic commerce (E-Business) and Internet provides an opportunity to save money, improve access to markets, and develop a competitive advantage. This training session provides essential knowledge for developing and setting up the infrastructure for a successful online business.
- Introduction to Statistics (10 hours)
This training session introduces the concept of statistics as a decision tool. Participants will become acquainted with the following: understanding and analyzing statistical data, censuses and surveys, charts, time series, frequency distributions, averages, and measures of central tendency and variations, elements of probability theory, sampling and sampling distributions, and estimation.
- Psychology for Business (10 hours)
An introduction to the field of Psychology with emphasis on the nature of psychological behavior in the business world. The training session is designed to help participants understand themselves and others and, thereby, be better prepared to meet and solve daily problems.
- Re-engineering (10 hours)
This training session creates awareness of the potential of re-engineering as a tool for achieving significant improvement in key measures of performance such as service quality, capacity, and cost. It also promotes understanding of the critical factors for re-engineering success and equips participants with sufficient tools and techniques to commence re-engineering in their own organization |
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