Social Media Marketing: Socialize Your Business
- A 12-hour workshop
- February 13 to 29
- Mondays & Wednesdays, 6:30-8:30 p.m.
See below for description

DIPLOMA PROGRAMS
Take individual business training sessions or take full diploma programs.
See below for descriptions of training sessions.

Business training January/February
-  HR Policies & Procedures
-  Compensation & Benefit Schemes
-  Performance Appraisal & Management
-  Strategic Planning
-  Negotiation Skills for Business 

Also:  Project Management Professional (PMP®) Preparation Course 

Business training February/March/April:
-  HR Management
-  Job Design & Description
-  Personnel Administration
-  Recruitment & Selection
-  Leaders & Leadership
-  Effective Communication 

 
DESCRIPTIONS

Workshop

SOCIAL MEDIA MARKETING: SOCIALIZE YOUR BUSINESS
Instructor: Ms. Maria Frangieh

This 12-hour workshop is for business people with a limited budget for marketing, people in the marketing departments of small and large companies, people planning to enter the field of marketing. topics will include: setting up and managing a Facebook page, mastering Twitter for businesses, mastering LinkedIn for businesses, creating a blog on your website, search engine optimization (SEO), building a social media monitoring dashboard, social networks, company website and Youtube.

 
Business training January/February:

HUMAN RESOURCES PROFESSIONAL DIPLOMA PROGRAM (Full program: 10 training sessions)
This program is for people already working in the field of HR who wish to expand their knowledge and for people who plan to enter the HR field.

HR Policies & Procedures (12 hours) – Mr. Georges Bejjani
Participants learn what the most important employee policies are and how to write, formalize, and continuously update them. Some of the topics are: employee handbooks, dress codes, and grievance policies.
- Mondays / 6:30-8:30 p.m. / January 16 to February 20 / 185,000 LBP

Compensation & Benefit Schemes (12 hours) – Ms. Jennifer Tabet
Participants acquire the necessary knowledge to conduct a job evaluation process and determine the key factors that affect the salary of a specific job. In addition, the training session covers the various benefit schemes that companies might use in line with the overall compensation and benefits strategy of the company.
- Tuesdays / 6:30-8:30 p.m. / January 17 to February 21 / 185,000 LBP

Performance Appraisal & Management (12 hours) – Mr. Bassam Nammour
The session covers the various factors that affect the performance of employees and how to design effective performance management systems starting with the forms, passing through the interviews and ending with the management and follow up.
- Wednesdays / 6:30-8:30 p.m. / January 11 to February 15 / 185,000 LBP

PROFESSIONAL MANAGEMENT TRAINING PROGRAM (Full program: 6 training sessions)
This program is for people who are at a junior management level and people who plan to move into management positions.

Strategic Planning (10 hours) – Mr. Mike Chamieh
Strategic planning is a way of surviving for most companies; it shows the direction that a company should follow to  bring in improvement, success, and prosperity. Topics include: information and tools needed; the strategic planning process; SWOT analysis; strategy formulation, implementation, and control.
- Thursdays / 6:30-8:30 p.m. / January 12 to February 23 / 160,000 LBP

Negotiation Skills for Business (12 hours) – Mr. Salim Ghalayini
Participants learn the required skills to effectively conduct and manage negotiations. The participants learn key strategies and techniques for successful business negotiations. Also, the basic fundamentals of the negotiation process are explored.
- Fridays / 6:30-8:30 p.m. / January 13 to February 17 / 185,000 LBP

PROJECT MANAGEMENT PROFESSIONAL (PMP®) PREPARATION COURSE –  Mr. Fadi Abi-Aad
This course is designed to prepare project managers for the PMP credential examination. Based on the Project Management Body of Knowledge (PMBOK®) Guide, 4th edition, the course helps trainees develop their knowledge and skills for leading and directing project teams and for delivering project results within the constraints of schedule, budget, and resources. It also provides the 35 hours of accredited project management training necessary to apply for the PMP® exam.
- Mondays & Wednesdays / 6:30-8:35 p.m. / January 16 to March 12 / 1,100,000 LBP

Business training February/March/April:

HUMAN RESOURCES PROFESSIONAL DIPLOMA PROGRAM (Full program: 10 training sessions)
This program is for people already working in the field of HR who wish to expand their knowledge and for people who plan to enter the HR field.

Human Resources Management (12 hours) – Ms. Mirna Raad
This training session introduces the field of Human Resources Management from micro and macro perspectives while highlighting the key roles of the Human Resources Function.
- Mon., Tues., & Wed. / 6:30-8:30 p.m. / February 27 to March 7 / 185,000 LBP

Job Design & Description (12 hours) – Ms. Mirna Raad
Participants learn the implications of having written and up-to-date job descriptions in a company. They also learn how to design jobs and write job descriptions for various types of functions.
- Mondays / 6:30-9:00 p.m. / March 12 to April 23 / 185,000 LBP

Personnel Administration (12 hours) – Mr. Mike Chamieh
This session provides participants with the know-how for managing the day-to-day affairs of employees in a company in an efficient and effective manner.
- Tuesdays / 6:30-8:30 p.m. / March 13 to April 17 / 185,000 LBP

Recruitment & Selection (12 hours) – Mr. Bassam Nammour
Participants acquire skills and knowledge related to the recruitment and selection function in the Human Resources Department. Some of the topics are: manpower planning, the hiring process, recruitment tests, and interviewing.
- Wednesdays / 6:30-8:30 p.m. / March 14 to April 18 / 185,000 LBP

LEADERSHIP & CHANGE MANAGEMENT TRAINING PROGRAM (Full program: 6 training sessions)
This program is for supervisors or lower level managers who want to differentiate themselves from others in their place of work.

Leaders and Leadership (12 hours) - Ms. Cecilia Moudaber
Leadership is everywhere, not just at the top. Every supervisor and manager is a leader, who  influences and guides others towards a shared goal. In this training session there will be discussion of the importance of a leader’s personality and leadership style. However, most central is the leader’s emotional intelligence, his/her ability to perceive, control and evaluate emotions. A leader’s ethical stand also affects performance. Case studies will be used throughout the training session.
- Tuesdays / 6:30-8:30 p.m. / February 28 to April 3 / 185,000 LBP

Effective Communication (12 hours) - Mrs. Dima Baltagi Adra
Good leaders are good communicators. Their communication is a two-way process in which listening is central, and they create a positive work environment through their clearly articulated values. The self-motivated leader uses emotional intelligence, motivates others, and promotes collaboration. Case studies will be used to illustrate effective communication in the workplace.
- Mondays / 6:30-8:30 p.m. / February 27 to April 2 / 185,000 LBP