As part of the lecture series organized by the Faculty of Business Administration and Economics, certified digital marketing strategist, trainer and speaker, Joseph Yaacoub delivered a lecture on Paid Social Media, on Thursday 17th of December, in the University Auditorium.
Yaacoub shared with the audience, composed of faculty and students, how social media can help companies and individuals grow their digital presence and boost their branding to generate new business leads.
Yaacoub went further to present the various paid techniques one can use to amplify his/her media and win more earned media. With live demos, he showed how to use the paid features in Facebook ads, and discussed other features available in other platforms such as Instagram, Twitter and Google.
Yaacoub was introduced to the audience by faculty member Ms. Najoie Nasr, as a digital media professional with more than eight years of experience, mainly in elaborating, developing and maintaining tailor-made digital strategies.
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