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CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT & other workshops in the Adult Education Program

CUSTOMER RELATIONSHIP MANAGEMENT – a series of 3 workshops  
(1) UNDERSTANDING CRM (3 hours)
     -  What is Customer Relationship Management?
     -  CRM objectives, initiatives and strategies
     -  CRM dimensions: People, Process and Technology
Tuesday, January 18 / 6:00-9:00 p.m. / 70,000 LBP
Registration & payment of fees: December 20 to January 11
 
(2) CRM CHALLENGES (3 hours)
     -  CRM, Enterprise Culture and Management
     -  CRM challenges
     -  Generating value and ROI
     -  Case 1
Tuesday, January 25 / 6:00-9:00 p.m. / 70,000 LBP
Registration & payment of fees: December 20 to January 18

 
(3) CRM SUCCESS FACTORS (4 hours)
     -  Overcoming obstacles
     -  Building blocks for CRM success
     -  CRM best practices
     -  Case 2
Tuesday & Thursday, February 1 & 3 / 6:30-8:30 p.m. / 90,000 LBP
Registration & payment of fees: December 20 to January 25
Instructor: Mr. Rabih Saade, expert in CRM

OTHER WORKSHOPS COMING SOON:
  Sales
  Product Management
  Brand Management
  Inventory & Warehouse Management
  Professionalism
  Finance

REGISTRATION
- In the Lifelong Learning office (College Building, Room 204)
- Office hours: Monday to Friday, 10:30 a.m.-1:30 p.m. and 3:00 p.m.-6:30 p.m.

MORE INFORMATION
This website: Click ‘Lifelong Learning’  ‘Adult Education Program’
Tel.: 01-353010/1/2 or 01-349230/1  Ext. 354
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