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THE MISSING LINKS in advertising – evening workshops
THE MISSING LINKS in advertising – evening workshops in the Adult Education Program
 
NEW!!
This program about communication and advertising has a practical orientation, and all sessions are interactive. Most sessions revolve around actual advertisements – great and lousy ones. Discussions and contributions from participants are central.
 
Instructor: Ms. Sabine Abi Farah
 
Module 1  (12 hours)
GREAT AND LOUSY COMMUNICATION: ADVERTISEMENTS
•Introduction and expectations
•The ads that appeal to you and why
•Successful advertising and its components
-The brief, creativity, target audience, media planning, distribution, pricing, packaging, communication channels
•Target audience identification: demographics and psychographics
•The Advertising Brief
-Objectives
-The proposition or key message
-Components
•Communication channels and advertising
Schedule: Mondays & Thursdays / 6:00-8:25 p.m. / October 10 to 24 (5 sessions)
Tuition fee: 335,000 LBP
 
Module 2  (12 hours)
GREAT AND LOUSY COMMUNICATION: PSYCHOLOGY
•Internal influences on consumers
-Perception and personality
-Attitudes and behavior
•External influences on consumers
-Social and cultural factors
•Motivation and action
•Consumer behaviors
Schedule: Mondays & Thursdays / 6:00-8:25 p.m. / October 31 to November 17 (5 sessions)
Tuition fee: 335,000 LBP
 

Module 3  (12 hours)
STEPS TO SUCCESS IN ADVERTISING
•Effective Presentations
-Using visuals
-Presentation structure
-Presentation skills
-Body language
•The CV: Promote your own “brand”
-Structure and content
-Samples
Schedule: Mondays & Thursdays / 6:00-8:25 p.m. / November 21 to December 8 (5 sessions)
Tuition fee: 335,000 LBP

MORE INFORMATION from the Center for Continuing Education (College Building, Room 204)
Telephone: 01-353010/1/2 or 01-349230/1  Ext. 354
E-mail: cce@haigazian.edu.lb
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