If you love learning how to research and better understand human behavior, if you have or you want to acquire high skills in research, creativity, planning, interacting with people and communicating with society, then YES! The Advertising and Communication is the program for you. This program is intended for students who want to become a professional marketing manager and attain senior positions in all types of organizations where marketing plays a pivotal role.

You will learn about the marketing process from understanding the marketplace and customer needs and wants, to capturing value from customers and creating customer equity. More specifically, you will learn about choosing your target market and developing the marketing mix including creating or improving your product, setting the best price, choosing the best location and communicating your choices to your target audience! You also will develop an understanding of advertising, sales, e-marketing, and consumer behavior. In addition, you will be equipped with the necessary tools to conduct a scientific research of the intended market, design creative media strategies and promotional campaigns. And, you will have the opportunity of hands-on training in a company before graduating.

With this degree, you may work as a market analyst, market researcher, product manager; media account manager, sales manager or consultant in almost all types of institutions. You can also advance yourself by continuing with an MBA. You will be well trained to study successfully for any graduate degree in business or communication particularly one with an emphasis in marketing.