RESEARCH

Digital & Data

This area responds to the growing importance of digital transformation, data-informed decision-making, digital communication, artificial intelligence, and emerging technologies in contemporary professional environments.

Programs under this area include:

Diploma in Data Analytics for Business Consulting & Decision-Making

Offered in partnership with ICT Train.
Further details will be announced in due course. For inquiries or to express interest, please contact the Center for Continuing Education.

Diploma in Digital Marketing, Analytics & Customer Experience

Offered in partnership with ICT Train.
Further details will be announced in due course. For inquiries or to express interest, please contact the Center for Continuing Education.

Digital Marketing Basics with Emphasis on AI Essentials – DMA 0010

(A 20-hour Online Training Course)

In today’s digital age, businesses are rapidly adapting to the online landscape. Understanding digital marketing is crucial for success. This training course explores the basics of digital marketing, leveraging the effectiveness of AI-powered tools and techniques to generate, analyze, and evaluate digital campaigns, and improve customer experience.

Participants explore core pillars such as website design, SEO, SEM, SMM, and GA4. They learn to craft strategies, analyze metrics, and utilize digital and AI platforms effectively.

Throughout the course, participants engage in hands-on projects, case studies, and simulations, deepening their understanding of digital marketing concepts. By the end of the course, students acquire the skills needed to confidently navigate the digital landscape and drive impactful results in today’s competitive job marketplace. The combination of applied and theoretical work, alongside case studies, fosters critical thinking among students.

Learning Objectives:

The primary objective of this course is to provide students with an understanding of digital marketing principles and practices, empowering them to effectively leverage digital channels to achieve marketing objectives. By the end of the course, students will be able to:

• Understand the fundamental concepts and theories underlying digital marketing.
• Develop digital marketing strategies tailored to specific target audiences and organizational goals.
• Utilize key digital marketing tools and platforms to execute and optimize marketing campaigns effectively.
• Measure and analyze relevant metrics to evaluate the success and ROI of digital marketing initiatives.
• Adapt to emerging trends and technologies in the digital marketing landscape.
• Create websites and digital content.
• Learn how to use and craft prompts on AI platforms, as well as generate text content and visual imagery by AI.
• Optimize marketing strategies and personalize customer experiences by leveraging the power of AI.
• Incorporate AI-powered tools into reporting practices for effective performance tracking and analytics.

The emphasis is primarily on lecture material, live demonstrations, practical applications, and student engagement and involvement.

A certificate is granted upon completion of the training course.

N.B. This is a non-credit course. It is separate from the regular bachelor’s and master’s degree programs’ courses offered at Haigazian University.